How Conference Organizers Can Cut Registration Platform Fees to $0
By Rome Thorndike
What You Are Paying Now
Registration platforms charge per registrant:
- Eventbrite: 3.7% + $1.79 per paid ticket. Free events: 100 tickets free, then $9.99/event. A 500-person conference at $200/ticket: $3,700 + $895 = $4,595 in fees.
- Splash: Custom pricing, typically $1,000-5,000/month for enterprise features.
- Cvent: Enterprise pricing, typically $5,000-20,000+ annually.
These platforms provide registration forms, email confirmations, and attendee management. Useful features, but not $4,500 worth of useful for a registration form and an email.
The Custom Registration Alternative
A custom registration page costs a flat fee to build and $0 to operate. No per-registrant fees. No monthly subscriptions. No feature limits.
What it includes: a high-converting registration page with your branding, a form that submits to your inbox or CRM, automated confirmation emails, GA4 and Meta Pixel tracking, and mobile-optimized design.
For paid events, Stripe Checkout handles payment processing at 2.9% + $0.30 per transaction — lower than Eventbrite's fees. Stripe deposits directly to your bank account.
For attendee management, export your form submissions to a spreadsheet. For most events under 1,000 attendees, a spreadsheet handles check-in lists, dietary preferences, and session selections.
The ROI Math
A 500-person conference at $200/ticket:
- Eventbrite cost: ~$4,595 in platform fees
- Custom page cost: $2,000 to $4,000 one-time build + $0 ongoing
The custom page pays for itself in the first event. For recurring events, the savings compound: $0 fees every year, same page reused with updated content.
For multi-event organizers, the savings are dramatic. 10 events per year at $4,000 average platform fees = $40,000/year in fees eliminated. A custom template with event cloning costs a fraction of one year's platform fees.
Make the Switch
Our event registration service replaces per-registrant platforms with flat-fee custom pages. First event: $2,000 to $4,000. Clones for recurring or multi-city events: $500 to $1,000.
Full tracking (GA4, Meta Pixel), Stripe payment integration, automated confirmations, and 90+ PageSpeed. Zero per-registrant fees. Forever.
Contact us to calculate your savings or read our Eventbrite vs custom comparison.
Frequently Asked Questions
What about attendee management features?
For events under 1,000 attendees, form submissions exported to a spreadsheet handle check-in lists, preferences, and communications. For larger events, integrate with a CRM or dedicated attendee management tool. The registration page handles intake; management tools handle logistics.
Can custom pages handle paid registration?
Yes. Stripe Checkout handles payment processing at 2.9% + $0.30 per transaction. The attendee clicks 'Register,' completes payment on Stripe's hosted page, and redirects to your confirmation page. No PCI compliance burden on your site.
What if I need features like promo codes or group registration?
Promo codes are implemented as client-side validation or Stripe coupon codes. Group registration can be a form with quantity selection. These features are simpler to build than platform vendors suggest. Most are a few lines of JavaScript.
Ready to Fill Your Next Event?
We build the page, set up the pixels, and run the ads. You run the event.