Web Design & SEO for Real Estate
Property launches, investor presentations, brokerage websites. Most brokerage sites are MLS-integrated WordPress builds that score 45 on mobile PageSpeed. Buyers searching on their phones leave before listings render.
The Problem
Your brokerage site is built for listings, not marketing. When you need a page for a property launch or investor event, the options are a PDF flyer or a generic form.
Your site loads in 5 seconds on mobile. Buyers tap the back button before your listings render.
Facebook ads for real estate require Special Ad Category compliance. Most agencies do not know how to work within those targeting restrictions.
Why Real Estate Need a Different Approach
Real estate websites face a unique performance challenge. MLS-integrated sites pull listing data from external APIs, adding load time. IDX plugins on WordPress compound the problem. The result: most brokerage sites score 30 to 50 on mobile PageSpeed.
The solution: separate the marketing layer from the listing layer. Static pages for neighborhood content, market reports, and agent bios load in under a second. The MLS search runs separately. Buyers find your site through local search (fast content pages rank), then use listing search once on site.
Property launch pages serve double duty: registration tool and marketing asset. High-resolution renderings, floor plans, pricing context, and developer credentials all belong on the page. A PDF flyer does not cut it for a $50 million development.
Local SEO for real estate targets specific neighborhoods and property types. Pages like 'condos in downtown Austin' capture search traffic from buyers evaluating locations. Each page is a landing pad for a specific intent, built at scale with programmatic SEO.
How We Work with Real Estate
We audit your current site: PageSpeed, SEO, content gaps, and conversion opportunities.
We build a fast brokerage or property site: listing pages, market area content, agent bios, and lead capture.
For property launches, we build premium registration pages with tracking and targeted ad campaigns.
Local SEO: neighborhood pages, market area content, property type pages.
Ad campaigns run within Meta Special Ad Category constraints with custom audiences.
Template cloning for multi-property firms: consistent branding, separate tracking per project.
Pricing
Website build: $3,000 to $12,000. Event/launch pages: $2,000 to $4,000. Ad management: $1,000 to $2,500/mo.
All flat fee. No hourly billing. See full details on our pricing page.
Learn more about our services, see proof of results, or run a free audit on your current site. Meta Special Ad Categories. PageSpeed Insights.
Frequently Asked Questions
Can you include property renderings and floor plans?
Yes. High-resolution images, renderings, floor plan PDFs, and embedded maps on the page.
How do Special Ad Category restrictions affect targeting?
Meta disables age, gender, and zip code targeting for housing ads. We compensate with interest-based targeting, custom audiences, and lookalike audiences.
Can you build MLS-integrated sites?
We build the marketing and content layer. For live MLS integration, we recommend pairing with an IDX provider. Static pages load fast; MLS search runs as a separate component.
Do you handle multi-property portfolios?
Yes. Each property gets its own branded site with separate tracking. The template model keeps design consistent.
Ready to Upgrade Your Real Estate Web Presence?
Start with a free site audit, or book a call and we will scope the right project together.