Web Design & SEO for B2B SaaS Companies
Your product is fast. Your marketing site should be too. Most B2B SaaS marketing sites are built on WordPress or Webflow, score 60 to 75 on mobile PageSpeed, and compete for keywords with a 15-page site against competitors with 500.
The Problem
Your Webflow site looks good but scores 70 on mobile PageSpeed. Google cares about Core Web Vitals, and your competitors with faster sites are outranking you.
You have 15 marketing pages competing against competitors with 300+. In programmatic SEO, volume wins when quality is held constant.
Your marketing team is optimized for demand gen, not web development. Building a comparison page takes a designer, a developer, and a content writer. You ship 4 pages per month.
Why B2B SaaS Need a Different Approach
B2B SaaS SEO is a volume game. Your competitors are building comparison pages, alternatives pages, and use case pages at scale. If they have 300 pages targeting keywords and you have 15, they win regardless of domain authority. Programmatic SEO closes that gap by generating hundreds of structured pages from your product data, competitor data, and industry data.
Page speed is a ranking factor and a conversion factor. Google confirmed Core Web Vitals as a ranking signal. A SaaS marketing site that loads in 4 seconds on mobile loses visitors and ranks lower than a site that loads in 0.9 seconds. Most Webflow and WordPress sites score 60 to 75 on mobile. Our static sites score 90+.
The comparison page model is especially powerful for SaaS. Every potential customer searches '[your product] vs [competitor]' during evaluation. If your competitor owns that page, they control the narrative. If you own it, you frame the comparison on your terms with your data.
Integration and use case pages work similarly. A page titled 'Best CRM for real estate agents' or '[Product] + Salesforce integration' targets search queries from prospects already evaluating solutions. Each page is a landing pad for a specific buyer intent.
How We Work with B2B SaaS
We audit your site: PageSpeed scores, keyword gaps, content architecture, schema markup, and competitor page counts.
We build or migrate your marketing site to static HTML. Same design (or improved), 90+ PageSpeed score, sub-1-second load times.
We build programmatic SEO pages at scale: comparisons (you vs. competitor), alternatives pages, use case pages, integration pages, industry verticals.
Each page gets unique content, schema markup, internal links, and targets a specific keyword cluster.
For events (roadshows, user groups, partner summits), we build registration sites with tracking and ad campaigns.
You own all files. Deploy on Netlify, Cloudflare Pages, GitHub Pages, or your own CDN.
Pricing
Marketing site build: $3,000 to $12,000. Programmatic SEO: $3,000 to $10,000. Monthly SEO: $1,500 to $3,000/mo.
All flat fee. No hourly billing. See full details on our pricing page.
Learn more about our services, see proof of results, or run a free audit on your current site. PageSpeed Insights. Google Search Console.
Frequently Asked Questions
Can you replicate our Webflow design in static HTML?
Yes. We can match your current design pixel-for-pixel or improve it during migration. The output is static HTML/CSS/JS that scores 90+ on PageSpeed. Same look, 5x faster.
What does programmatic SEO look like for SaaS?
Comparison pages (you vs. each competitor), alternatives pages, use case pages, integration pages, and industry vertical pages. Each page targets a specific search query with unique content. We built 398 pages for one client using this model.
Can you integrate with our existing CMS or blog?
The static site can coexist with your existing blog on a subdomain. Or we can build the blog into the static site with Article schema and automated sitemap generation.
How does this compare to hiring a content agency?
Content agencies produce 4 to 8 blog posts per month. Programmatic SEO generates 100+ pages from structured data in a single build. Different approach, different scale.
Ready to Upgrade Your B2B SaaS Web Presence?
Start with a free site audit, or book a call and we will scope the right project together.