Our Work
Real projects, real results. Here is what it looks like when the page, pixels, and paid media work together.
Medical Device Manufacturer: Detroit Physician Dinner
A medical device company was hosting a physician dinner event at a hotel in downtown Detroit. They needed a registration site, tracking, and a targeted ad campaign to fill seats from their physician contact database.
The Problem
The client had a contact database of physicians in the Detroit metro area but no way to turn that list into event registrations. They had tried boosted Facebook posts in the past with minimal results. Their existing registration workflow was an email RSVP that made tracking impossible.
What We Built
A custom registration site on their own domain with event details, speaker information, venue logistics, and a registration form that fed directly into a tracking spreadsheet. Every registration triggered a confirmation page with a Meta Pixel Lead event and a GA4 conversion.
On the ad side, we uploaded their physician contact list as a custom audience in Meta Ads Manager. Facebook matched those records to real user profiles. We ran carousel ads (6 cards showing the venue, speakers, and agenda) alongside static image ads with clinical and ROI-focused copy. The site was hosted on GitHub Pages with a custom domain through Cloudflare DNS.
Retargeting kicked in on day 7. Physicians who visited the site but did not register saw follow-up ads with the full agenda and countdown messaging as the event approached.
The Replication
The same client needed an identical event in a second city. We cloned the template, swapped the city, venue, and date details, deployed on a new domain, and launched a fresh ad campaign against the local contact list. Total time from request to live site: 48 hours.
That replication model is the whole point. The first event takes 5 to 7 days. Every event after that takes a fraction of the time and cost because the design, structure, and tracking setup carry over.
What Made It Work
Three things separated this from the client's previous attempts. First, the registration page was on their own domain with their branding, not a generic third-party form. Second, the pixel was installed correctly from day one, so the ad platform could optimize delivery toward people likely to register. Third, the retargeting layers meant no interested physician fell through the cracks. A site visitor who did not register on the first visit saw follow-up ads within 24 hours.
Read more about how each piece works on our services page, or see pricing for what a project like this costs. Meet the team behind the work.
Your Event Could Be Next
Tell us about your event and we will show you what a SharpPages registration site looks like for your industry.