Web Design & SEO for Home Services
HVAC, plumbing, roofing, electrical, landscaping. Your customers search Google when something breaks. If your site ranks for 'AC repair [city],' you get the call. Local SEO is everything in home services.
The Problem
You pay a marketing agency $2,000 to $5,000/mo for SEO. They built your site 3 years ago and send a monthly report. Rankings have barely moved.
Your site scores 40 on mobile PageSpeed. Homeowners with a burst pipe are not waiting 5 seconds for your page to load.
You serve 15 cities but have one location page. Your competitor has a page for each city and ranks in all of them.
Why Home Services Need a Different Approach
Home service SEO is hyperlocal. A plumber in Phoenix needs to rank in Phoenix, Scottsdale, Tempe, Mesa, and every city in their service area. Individual pages for each city with unique content rank. A single 'service areas' page listing 15 cities ranks for none.
Emergency searches are the highest-intent queries. Someone searching 'emergency plumber near me' at 11 PM needs help now. If your page takes 4 seconds, they call the next result. A static site loads in under a second.
Service pages are the foundation. Separate pages for each service with city targeting. Describe the service, explain the process, list service areas, show reviews, make the phone number prominent.
Programmatic SEO generates service area pages at scale: 10 services across 15 cities = 150 pages, each targeting a specific local search term. The build happens once; rankings compound.
How We Work with Home Services
We audit your site: PageSpeed, local keyword rankings, service area coverage, and Google Business Profile.
We build a fast site: service pages, service area pages, reviews/testimonials, and lead capture (phone + form).
Local SEO: service-specific pages for each city. 'AC repair Scottsdale,' 'AC repair Mesa,' each as a unique page.
Schema markup for local business, service area, and service types.
Optional: Google Ads or Facebook campaigns for emergency and seasonal services.
You own the site. No CMS, no hosting fees, no monthly lock-in unless you want ongoing SEO.
Pricing
Website build: $3,000 to $6,000. SEO buildout: $3,000 to $10,000. Monthly SEO: $1,500 to $3,000/mo.
All flat fee. No hourly billing. See full details on our pricing page.
Learn more about our services, see proof of results, or run a free audit on your current site. Google Business Profile. PageSpeed Insights.
Frequently Asked Questions
How many service area pages do I need?
One per city per major service. 10 services across 10 cities = 100 pages. Each targets a specific '[service] + [city]' keyword.
Can you include online booking?
We link to your scheduling system (Housecall Pro, ServiceTitan, Jobber). The website drives calls and form submissions.
Do you help with Google Business Profile?
We ensure your site content, NAP, and schema markup align with your GBP listing. Consistent signals strengthen local rankings.
What about review management?
We display your best reviews with schema markup. For active review management, we recommend pairing with a review platform.
Ready to Upgrade Your Home Services Web Presence?
Start with a free site audit, or book a call and we will scope the right project together.