Web Design & SEO for Healthcare Practices
Clinics, dental practices, orthopedic groups, dermatology offices. Your patients search Google before they call. If your site loads slowly, ranks poorly, or looks dated, they book with the practice that shows up first.
The Problem
Your WordPress site was built 4 years ago. It scores 45 on mobile PageSpeed, the plugins need updating, and the design looks like every other practice in your market.
You pay an agency $2,500/mo for SEO. They produce a monthly report and 2 blog posts. Your rankings have not moved.
Patients search '[specialty] near me' on their phones. Your competitors with faster sites and more content show up first.
Why Healthcare Practices Need a Different Approach
Healthcare practices face intense local competition online. The practices on page 1 have fast sites, more content, and proper local SEO markup. Page speed is the easiest to fix and has the most immediate impact.
Service pages are the backbone of practice SEO. Each service should have its own page targeting '[service] + [city]' keywords. Ten service pages compete for 10 keyword clusters. Three generic pages compete for none.
Patient search behavior is specific. They search 'best orthopedic surgeon in Scottsdale' or 'Invisalign cost Denver.' Each query is an opportunity for a page that answers that exact question. Programmatic SEO scales this approach.
Google Business Profile alignment matters. Your website, GBP listing, and schema markup should tell a consistent story. Inconsistencies weaken local rankings.
How We Work with Healthcare Practices
We audit your site: PageSpeed, local SEO, service page coverage, schema markup, and Google Business Profile.
We build a fast practice site: service pages, provider bios, location details, patient resources, and booking integration.
Local SEO: service-specific pages targeting '[treatment] + [city]' keywords. Medical practice schema markup.
Content expansion: condition pages, treatment guides, FAQ pages targeting patient search queries.
Optional: patient acquisition ads on Facebook/Instagram with local targeting.
You own all files. No CMS maintenance, no hosting fees, no plugin updates.
Pricing
Practice website: $3,000 to $6,000. SEO buildout: $3,000 to $10,000. Monthly SEO: $1,500 to $3,000/mo.
All flat fee. No hourly billing. See full details on our pricing page.
Learn more about our services, see proof of results, or run a free audit on your current site. Google Business Profile. PageSpeed Insights.
Frequently Asked Questions
Can you integrate with our patient portal?
We link to your patient portal and booking system. The website drives traffic; your existing systems handle scheduling and records.
Do you handle HIPAA considerations?
Our sites do not collect protected health information. Contact forms capture name, email, and message. For appointment requests, we link to your HIPAA-compliant booking system.
How many pages does a typical practice site need?
10 to 25 pages: homepage, about, providers, 8-15 service pages, location, contact, and patient resources. For SEO expansion, we add condition and treatment guide pages.
Can you migrate our existing WordPress site?
Yes. Same design or improved, 5x faster load times, no ongoing maintenance.
Ready to Upgrade Your Healthcare Practices Web Presence?
Start with a free site audit, or book a call and we will scope the right project together.